Media Releases

Maternity Moves in Place at MAPTO

Mandurah, W.A. 13 July 2017

The Peel Region’s peak tourism marketing body, Mandurah and Peel Tourism Organisation (MAPTO) has appointed Zoe Morgan, most recently Marketing Manager for regional tourism organisation Australia’s South West, to fill a 12 month contract position while incumbent Marketing Manager Nadine Heinen is absent on maternity leave from 21 August 2017.
Read the media release.

 

MAPTO Greenlights $100K Consumer Research

Mandurah, W.A. 7 July 2017

The region’s peak tourism marketing body, Mandurah and Peel Tourism Organisation (MAPTO), has commenced the most significant consumer tourism research project undertaken in the region since 2012.
Read the media release.

 

MAPTO CEO Appointed Tourism WA Commissioner

Mandurah, W.A. 3 July 2017

The chief executive of the Peel Region’s peak tourism marketing body, Mandurah and Peel Tourism Organisation (MAPTO), is one of four new Tourism Western Australia board members appointed by the State Government.
Read the media release.

 

MAPTO Generates Industry Engagement

Mandurah, W.A. 13 April 2017

A series of Tourism WA led familiarisation visits by inbound and wholesale agents was co-hosted by Mandurah and Peel Tourism Organisation (MAPTO) and Seashells Resort Mandurah. These visits continue to generate a higher level of engagement with the important travel trade sector.
Read the media release.

 

Peel Visitor Numbers Positive

Mandurah, W.A. 4 April 2017

The popularity of the Peel Region to incoming tourists is continuing to rise, confirmed by feedback received by Mandurah and Peel Tourism Organisation (MAPTO) at the recent Perth Caravan & Camping Show plus the latest visitor statistics from Tourism Research Australia.
Read the media release.

 

Taking our Brand to the World

Mandurah, W.A. 20 February 2017

The Peel Region’s tourism brand, Anytime Adventures, is traveling far and wide this year as Mandurah and Peel Tourism Organisation (MAPTO) take delivery of new destinational merchandise. CEO Karen Priest said the branded cooler bags, pens, picnic rugs and recyclable tote bags would be used at travel shows and as welcome gifts for significant agents and media visiting the region.
Read the media release.

 

Grants Provide Boost for Peel Promotion

Mandurah, W.A. 14 February 2017

Two new Royalties for Regions grants for Mandurah and Peel Tourism Organisation will enable the region’s peak tourism body to bid for more high yielding events and create much needed new destinational footage and imagery.
Read the media release.

 

New Mandurah & Peel Visitor Guide Gets International Attention

Mandurah, W.A. 7 February 2017

Mandurah and Peel Tourism Organisation Inc. (MAPTO) launched the new Mandurah & Peel Visitor Guide for 2017 in January which has been well received by domestic and international visitors alike.
Read the media release.

 

MAPTO Wins New Shire Support

Mandurah, W.A. 18 January 2017
The value of the work undertaken by Mandurah and Peel Tourism Organisation (MAPTO) in promoting the Peel Region to potential visitors has been further recognised with a commitment of new funding by the Shire of Serpentine Jarrahdale and the Shire of Murray.
Read the media release.

 

Western Australia’s Convenient New Destination: Mandurah

Mandurah, W.A. 17 January 2017
Travel distances in Western Australia can be vast, leading to many business events never venturing outside the Perth CBD. Now there’s a convenient new destination that has all the business and meetings sector boxes nicely ticked – and it’s only 50 minutes south of Perth Airport located right on WA’s superb coastline. Mandurah, pop. 96,000, is WA’s second largest city. It’s the vibrant, waterfront metropolis at the heart of the picturesque Peel Region, and it offers a wide range of venues with excellent business tourism facilities, stunning scenery and plenty to see and do.
Read the media release.

 

MAPTO Promotes Peel at Meeting Place

Mandurah, W.A. 14 December 2016
The Peel Region’s peak tourism marketing body, Mandurah and Peel Tourism Organisation (MAPTO), achieved another milestone in their tourism strategy this month by promoting the destination at the travel industry’s Meeting Place expo in Canberra.
Read the media release.

 

Mandurah Wins Gold at Western Australian Tourism Awards

Mandurah, W.A. 14 November 2016

Two Mandurah tourism assets have won Gold at the 2016 Western Australian Tourism Awards held at Crown Perth on 12 November 2016. City of Mandurah has won Major Festival & Events for Mandurah Crab Fest, and Seashells Mandurah won the golden prize for Deluxe Accommodation.
Read the media release.

 

MAPTO Hosts Tourism Western Australia Board

Mandurah, W.A. 8 November 2016

The natural assets of the Peel Region made a highly positive impression on the board of Tourism Western Australia during their recent visit. Mandurah and Peel Tourism Organisation (MAPTO) briefed board members on an overview of tourism in the Peel, and the major challenges and opportunities for the region now and into the future.
Read the media release.

 

Tourism Works at Meadow Springs Golf & Country Club

Mandurah, W.A. 19 October 2016

Golf may seem a leisurely sport, but it’s a major tourism driver here in the Peel Region and staff at the Meadow Springs Golf & Country Club are always busy keeping up with customers seven days a week. The people and stories behind the 97,000 jobs tourism creates in Western Australia is currently the subject of a campaign, Tourism Works, initiated by the Tourism Council of Western Australia.
Read the media release.

 

Peel Wine Menu Showcases Producers

Mandurah, W.A. 11 October 2016

Visitors to the region are now more likely to discover and enjoy Peel wines with the launch and distribution of an inaugural Peel Wine Menu. The menu is an initiative of the Peel Wine Association (PWA) who worked closely with the Mandurah and Peel Tourism Organisation (MAPTO) to ensure the menu carries the region’s ‘Anytime Adventures’ tourism branding to connect it to the overarching campaign.
Read the media release.

 

Key Aussie Specialist Agents Visit Peel Region

Mandurah, W.A. 11  October 2016

Mandurah and Peel Tourism Organisation (MAPTO) has hosted 60 qualified Aussie Specialist agents – the front-line retail agents who actively sell Australia as a preferred destination to Asian travellers – on familiarisation visits to the Peel Region.
Read the media release.

 

Cinema Advertising Promotes Peel Region

Mandurah, W.A. 30 September 2016

Movie goers in Perth will be treated to the beauty and benefits of holidaying in the Peel Region this summer with a series of three specially produced cinema commercials made by Mandurah and Peel Tourism Organisation (MAPTO).
Read the media release.

 

Mandurah In Top 50 Aussie Towns

Mandurah, W.A. 21 September 2016

Mandurah has been chosen as one of Australia’s 50 Best Small Towns by online travel website Discount My Flights. The company, which is an affiliate of Flight Network, ran a nationwide contest attracting 172 entries from around Australia. Mandurah and Peel Tourism Organisation (MAPTO) created and submitted the application for Mandurah that resulted in the town being chosen in the top rankings.
Read the media release.

 

Three Summers Visitors Welcomed

Mandurah, W.A. 12 September 2016

The cast and crew of Ben Elton’s movie Three Summers spent their first weekend exploring and discovering the diversity of the Peel Region. The international and domestic visitors were welcomed with specially developed regional tourism kits provided by Mandurah and Peel Tourism Organisation (MAPTO).
Read the media release.

 

Campaign Shows How Tourism Works For Peel

Mandurah, W.A. 31 August 2016

The region’s peak tourism marketing body, Mandurah and Peel Tourism Organisation (MAPTO) has welcomed the new Tourism Works campaign launched by the Tourism Council of Western Australia which aims to highlight the value of tourism by showcasing the diversity of the 97,000 jobs tourism creates in our state.
Read the media release.

 

Restaurant & Catering Savour Awards: MAPTO Congratulates

Mandurah, W.A. 31 August 2016

Media Statement from Karen Priest, CEO, Mandurah and Peel Tourism Organisation re: Redmanna Waterfront Restaurant (Best Seafood Restaurant) and Stage Door Waterfront Restaurant (Contemporary Australian) Category Awards….
Read the media release.

 

ATEC Travel Agents Cruise Into Peel

Mandurah, W.A. 31 August 2016

More than 25 key inbound tour operators enjoyed a calm water dolphin cruise of the canals and waterways of Mandurah on a perfect morning recently. The group, who were visiting Western Australia to take part in Extraordinary Tourism Exchange (ETE) were treated to a Mandurah Cruises experience to showcase the Peel waterways and inlet. The visit to WA was made possible by Tourism Western Australia and the Australian Tourism Export Council (ATEC), the peak industry body representing Australia’s $33.4 billion tourism export sector.
Read the media release.

 

Strong South East Asian Tourism Interest

Mandurah, W.A. 09 August 2016

Western Australia’s rapidly growing international visitor markets, Malaysia and Singapore, are showing keen interest in Mandurah and the Peel Region as a tourism destination. Karen Priest, Chief Executive Officer of Mandurah and Peel Tourism Organisation (MAPTO) has just returned from promoting our destination at a major industry roadshow in South East Asia and reported interest from travel agents had exceeded all expectations.
Read the media release.

 

MAPTO Workshop Supports Operators

Mandurah, W.A. 09 August 2016

Peel tourism operators learnt how to grow their businesses by working with the national and international tourism trade at the second Let’s Talk Tourism workshop produced by Mandurah and Peel Tourism Organisation (MAPTO) recently. MAPTO CEO Karen Priest said the decision to focus on travel distribution channels and invite presenters Bernard Whewell and Karen Castiglioni of Distinctly Travel Management to share their insights was both timely and well received.
Read the media release.

 

New Face And New Business Plan For MAPTO

Mandurah, W.A. 20 July 2016

The Peel Region’s peak tourism marketing body, Mandurah and Peel Tourism Organisation, is continuing its momentum with the announcement of a significant appointment to the role of Business Development Manager plus the board’s ratification of the organisation’s new three year business plan. MAPTO CEO Karen Priest said while the overarching goals of increasing visitor numbers and length of stay remained, the business plan further detailed the specifics of strategy in a three year time span.
Read the media release.

 

New Business Development Manager For MAPTO

Mandurah, W.A. 20 July 2016

The Peel Region’s peak tourism marketing body, Mandurah and Peel Tourism Organisation, has announced a significant new appointment. Halls Head resident Anita Kane will step into the role of Business Development Manager on 25 July 2016. MAPTO CEO Karen Priest said Anita’s experience and qualifications for the position stood out in a field of very highly qualified applicants.
Read the media release.

 

Discover Peel Tour Recommended

Mandurah, W.A. 11 July 2016

Day tour visitors to the Peel Region are discovering there is so much to be explored close by and there really is no need to drive far at all. More bus tour companies are discovering the region as the perfect destination. WA company Explore Tours Perth has recently commenced tours to Peel attractions with a Discovery day tour. Managing Director, Adam Saunders said he was amazed by the impressive natural attractions and great places the Peel Region has to offer within a short drive from Perth.
Read the media release.

 

Tours from Perth to Peel Region Kick off In June

Mandurah, W.A. 17 May 2016

Perth residents and visitors alike are able to discover the Peel Region on full day coach tours in June with the tour company Explore Tours Perth. Working in conjunction with RAC Travel, the new Peel Discovery Day Tour can be booked by RAC members at a discounted rate. Mandurah and Peel Tourism Organisation (MAPTO) assisted the tour company with the itinerary, connected Explore Tours Perth with local businesses and provided imagery and video footage of the region.
Read the media release.

 

MAPTO Brings Businesses Together To Talk Tourism

Mandurah, W.A. 11 May 2016

In the first of a new series of tourism industry events called Let’s Talk Tourism presented by Mandurah and Peel Tourism Organisation (MAPTO), local operators were enlightened on market trends and opportunities in New Zealand and within a new online tour booking platform.
Read the media release.

 

New Tourism Businesses For Peel Region

Mandurah, W.A. 9 May 2016

The tourism sector is buoyant, with three new businesses recently starting up in leisure tourism and corporate hospitality. Near Pinjarra, James and Karen Fuller have opened a farmstay business, Ibis Park Farm. The Mandurah Indoor Rock Climbing Centre is open offering memberships, group bookings as well as rock climbing classes and Brad Smith has launched Brad’s Cruzin’ with his 20 seater bus available around the region.
Read the media release.

 

More Visitors Enjoying Peel

Mandurah, W.A. 4 April 2016

Premier Barnett said he was delighted to be in Mandurah for the Peel Regional Cabinet Meeting. “In my first meeting as Minister for Tourism with Mandurah and Peel Tourism Organisation
Inc (MAPTO), we discussed all that the region has to offer. I like the concept of ‘Mid-week in Mandurah’, I’d encourage Seniors Card holders to catch a free train from Perth to Mandurah during the quieter days and to others – make it a weekend getaway,” he said.

The tourism sector is increasingly buoyant; displaying how significant this driver is to the Peel region’s economy, according to Mandurah and Peel Tourism Organisation Inc. (MAPTO) Chief Executive Officer Karen Priest as the latest visitor statistics continue to show rises in visitation.
Read the media release.

 

MAPTO Welcomes Key Travel Agents

Mandurah, W.A. 22 March 2016

Mandurah and the Peel could soon be hosting more Kiwis and Brits after influential senior travel consultants and product executives from New Zealand and the United Kingdom were treated to a taste of the region this month.

Increasing the number of international visitors to the Peel is one of several elements of the updated regional tourism strategy currently being revised by Mandurah and Peel Tourism Organisation (MAPTO).
Read the media release.

 

Destination Guide Showcases Peel

Mandurah, W.A. 18 March 2016

A newly launched visitor destination guide produced by Mandurah and Peel Tourism Organisation Inc. (MAPTO) incorporates improvements designed to disperse visitors throughout the Peel and
increase their length of stay.

The 2016 Anytime Adventures Peel destination guide was released this month, and 30,000 copies are being distributed via visitor centres, accommodation providers and outlets frequented by visitors. MAPTO’s chairman Leighton Yates said this year’s guide contained improvements as a result of consumer research conducted by MAPTO.
Read the media release.

 

Peel Region Open For Business

Mandurah, W.A. 18 February 2016

Popular visitor spots in the Peel Region were unaffected by the January bushfires and tourism favourites in the Shire of Murray such as Lane Poole Reserve and the townships of Dwellingup and Pinjarra are very much open for business.
Read the media release.

 

MAPTO Talks Tourism To Rotarians

Mandurah, W.A. 18 February 2016

The significance of tourism in Pinjarra and the wider Shire of Murray was the topic of a presentation by Mandurah and Peel Tourism Organisation Inc (MAPTO) CEO Karen Priest to members of the Pinjarra Rotary Club this month.
The Peel attracts over 2 million day visitors each year, and Ms Priest gave a presentation to the Rotarians about promoting the Shire of Murray and the wider Peel region.
Read the media release.

 

New Board, New Expertise

Mandurah, W.A. 21 January 2016

Intrastate and interstate tourism visitation into the Peel is set to benefit from the combined expertise of the newly announced Mandurah and Peel Tourism Organisation (MAPTO) board.
Leighton Yates, chairman of the region’s peak tourism marketing body, announced the new members this week saying their contribution to tourism individually would now be used collectively to the benefit of Peel tourism business and operators.
Read the media release.

 

Peel’s Eco-Adventures On Screen

Mandurah, W.A. 26 November 2015

Mandurah and the Peel’s attractions as an eco-tourism destination will be showcased to potential visitors statewide this Saturday as WA Weekender spotlights two local eco-tourism operators.
The region’s peak tourism body, Mandurah and Peel Tourism Organisation Inc (MAPTO), arranged the segment which features Wheeling Adventures’ Ninebot personal transportation vehicles and Aqualib Eco Adventures’ guided eco-adventure boat tour.
Read the media release.

 

Mandurah and Peel Tourism Organisation Welcomes New CEO Karen Priest

Mandurah, W.A. 3 November 2015

Leighton Yates, chair of Mandurah and Peel Tourism Organisation Inc (MAPTO), announced this week the region’s peak tourism body had appointed a new Chief Executive Officer Karen Priest. Ms Priest has over 26 years experience in tourism and hospitality, having held a number of diverse senior management roles in marketing, business development and communications in Western Australia, New Zealand, South Africa and the United Kingdom.
Read the media release.

 

Screen Spotlight On Pinjarra

Pinjarra, W.A., 19 October 2015

The significant attractions of Pinjarra will be highlighted to potential visitors when the next episode featuring Peel destinations on WA Weekender screens on Saturday 31st October.
The Peel region’s peak tourism body, Mandurah and Peel Tourism Organisation Inc. (MAPTO) have continued their successful television campaign with a new series of six travel stories airing in the coming months.
Read the media release.

 

Inaugural Peel Wines Showcase

Mandurah, W.A., 12 October 2015

For the first time, Peel wines have been highlighted at a showcase event in Mandurah designed to promote and further retail sales from the region’s cellar doors, restaurants and wineries.
Restaurateurs and vintners mixed at The Standing O inside the Mandurah Performing Arts Centre this week, in an initiative jointly hosted by the Mandurah and Peel Tourism Organisation (MAPTO) and the Peel Wine Association (PWA).
Read the media release.

 

Tourism Summer Campaign starts on WA Weekender

Mandurah, W.A., 21 September 2015

The region’s peak tourism body, Mandurah and Peel Tourism Organisation Inc (MAPTO) has commenced the destination’s 2015-2016 summer marketing campaign. The destination will be showcased on the state’s premier television travel series, WA Weekender, in six new story episodes commencing with a feature on the Waroona district airing on 3 October.
Read the media release.

 

CEO Of MAPTO Resigned

Mandurah, W.A., 21 August 2015

Steven Holle has resigned from his role as CEO of Mandurah and Peel Tourism Organisation (MAPTO) to pursue other interests.

MAPTO Chair Leighton Yates said the current board is highly engaged with the day to day operations of the region’s peak tourism body and that the Directors would fill the operational requirements until the position can be re-advertised and a suitable candidate appointed.

Leighton Yates and the Board would like to thank Steven for his almost three years of service to the organisation since its inception in late 2012.

For any MAPTO marketing enquiries please contact Nadine Heinen, for product development please contact Kent Sobey and for Board related matters please email Leighton Yates.

 

Public Art Trail Brochures Launched for Mandurah

Mandurah, W.A. 11 August 2015

MAPTO (Mandurah and Peel Tourism Organisation Inc.) in partnership with the City of Mandurah have joined forces to create two public art trails for visitors and residents to enjoy.
The trails are broken down into the ‘Mandurah City’ walk and the ‘Mandurah Marina’ walk offering everyone the opportunity to explore Mandurah’s unique and diverse public artwork.
Read media release.

 

Ninebot Tours Take Off In Mandurah

Mandurah, W.A., 13 July 2015

The new way to see Mandurah is here and it’s an eco-friendly PTV (Personal Transportation Vehicle) named Ninebot. The self-controlled, futuristic machines are the new generation of Segway and Mandurah-based  Wheeling Adventures have announced they will commence regular tours here from August 2015 operating both winter and summer itineraries from a central location in Mandjar Square.
Read the media release.

 

Peel Adventures On Track 

Mandurah, W.A., 11 June 2015

The accessible adventures of the Peel region are on screen this weekend and on track to deliver the region tourism visitors during winter. Mandurah and Peel Tourism Organisation (MAPTO) have just wrapped shooting of the third story in a series of winter visitation ideas currently on screen on WA Weekender, the state’s most popular tourism program.
Read the media release.

 

Peel’s Diversity Wins TV Viewers

Mandurah, W.A., 22 May 2015

The incredible diversity of experiences able to be enjoyed during even a short break in the Peel region will be featured on state wide television this Saturday (30 May 2015).
WA Weekender’s four man film crew, lead by presenter Dan Paris, recently filmed a scripted episode which began beside the tranquil waters of Lake Navarino and ended with a lunch cruise on the Murray River.
Read the media release.

 

TV Show Jumps Into Peel

Mandurah, W.A., 07 May 2015

Mandurah and Peel Tourism Organisation (MAPTO) has arranged again to feature Peel region tourism operators on the state’s highest rating travel show, WA Weekender, over the coming weeks.
Read the media release.

 

Peel Region A Hit With 92.9 Radio Host 

Mandurah, W.A., 10 April 2015

Will McMahon, breakfast radio co-host at Perth’s Hit92.9, spent his Easter holidays with his girlfriend Kerry Rankin visiting Mandurah and the Peel region after the destination’s own advertising campaign ran on his morning show.
Read the media release.

 

Light Up The Night: Cancelled

Mandurah, W.A., 2 April 2015

MAPTO confirms that we have received advice from the operator Jet-Xtreme advising of the cancellation of the LED light event, Light Up the Night, scheduled for Easter Saturday, 4 April 2015.
Read the media release.

 

Thunder Campaigns for Peel

Mandurah, W.A., 27 March 2015

One of the region’s most recognisable teams, Peel Thunder, has joined forces with the Peel’s peak tourism body MAPTO, and the City of Mandurah to promote the Peel region and the Anytime Adventures brand to both visitors and locals.
Read the media release.

 

More Visitors Enjoying the Peel

Mandurah, W.A., 12 February 2015

The tourism sector is increasingly buoyant, displaying how significant this driver is to the Peel economy, according to Mandurah and Peel Tourism Organisation Inc (MAPTO). Read the media release.

 

Mandurah To Host WA’s First Ironman Style Flyboard Events

Mandurah, W.A., 02 February 2015 Spectators will be treated to a ‘visual symphony on water’ by a freestyle flyboard artist in a series of demonstration events billed as Western Australia’s first and only to be held in Mandurah in February, March and April 2015. The events have been organised and sponsored by City of Mandurah and MAPTO (Mandurah and Peel Tourism Organisation). MAPTO CEO Steven Hollë said flyboarding had literally taken off since being introduced to Mandurah. Read the media release.

 

Peel Popular For Adventures

Mandurah, W.A., 28 November 2014 If you think you’re seeing more tourists visiting our region, you’re right. The successful, fully integrated destination campaign “Anytime Adventures” rolled out by Mandurah and Peel Tourism Organisation Inc. (MAPTO) continues with its second phase currently online, in print and on screen with popular travel show WA Weekender. Read the media release.

 

Peel Showcased in TV Campaign

Mandurah, W.A, 3 November 2014 If you think you’re seeing more of our region on television these days, you are absolutely right.  Many of the Peel’s excellent holiday adventure options are now TV stars as a result of footage captured and featured on WA Weekender as part of the destination’s summer marketing campaign rolled out by MAPTO (Mandurah and Peel Tourism Organisation Inc). Read the media release.

 

Catering to Artistic Adventures

Mandurah, W.A. 6 October 2014 Local culinary and artistic adventures will come together at the end of this month during the Mandjar 9×5 art auction dinner at the Mandurah Performing Arts Centre. Read the media release.

Instameet Launches Peel Website

Mandurah, WA. 10 September 2014 Visitors to our region can access the best tourism information anytime, anywhere, with online promotion of the Peel region now enhanced with a brand new website released this week by Mandurah and Peel Tourism Organisation Inc. (MAPTO). Read the the media release.

 

New MAPTO Chair, David Waddell, appointed as tourism visitor numbers rise again

Mandurah, WA. 28 July 2014 As visitor numbers into the Peel region rise strongly, the region’s peak tourism body Mandurah and Peel Tourism Organisation Inc announces the appointment of a new chair of the MAPTO board; Mandurah business consultant David Waddell. Read the media release.

 

Tourism Visitors to Peel Up

Mandurah, WA. 07 July 2014 Domestic tourism is a key economic driver within the Peel region, and it’s on the rise according to newly released data by Tourism Research Australia (TRA). The data shows overnight visitor numbers to the Peel region grew strongly in the quarter ended December 2013 to a record 138,000 visitors. The growth also means annual tourism numbers for the year ended 2013 have turned a corner, reversing a previous downward trend. Read the media release.

 

MAPTO Roadshow Rolls Out New Peel Campaign

Mandurah, WA. 27 May 2014 Business operators and tourism stakeholders are invited to see the region’s new brand, Anytime Adventures, up close at a series of presentations MAPTO (Mandurah & Peel Tourism Organisation Inc) are bringing to towns across the Peel region in early June. Read the media release.

 

European Agents Briefed on the Peel

Mandurah, WA. 30 April 2014 Mandurah’s dolphins, waterways and hospitality rated highly with a group of 14 European travel agents hosted to a familiarisation visit by MAPTO on 28 April 2014. Read the media release.

 

Tourism Campaign for Peel hits the Streets of Perth

Mandurah, WA. 16 April 2014 Perth residents will get their first taste of the region’s newest tourism advertising campaign this weekend. The integrated campaign, ‘Anytime Adventures’, packs a simple message; for residents to get out and have an adventure in the Peel. Read the media release.