Our Target Markets

MAPTO focuses on a diverse range of markets and segments to ensure growth in visitation and expenditure.

Market Segments

A core element of MAPTO’s strategy is to target a high yielding consumer segment, those who will spend more and stay longer on their trip to the Peel Region.

Our marketing focues on the following consumer market segments:

Target Markets for the destination Peel


Target Markets

At the beginning, MAPTO’s marketing strategy primarily targeted the intrastate market. The cusses of the campaign and increase grow of intrastate visitation has provided MAPTO the opportunity to diversify target markets and increase focus on the key international markets that Tourism Western Australia target.

For details on MAPTO’s national and international trade marketing activities, click here.

For statistics on international visitation to Western Australia click here and detailed summary of each international market click here.

For details on Tourism WA’s international marketing activities click here.

MAPTO’s international target markets are:

Tier One

  • United Kingdom
  • New Zealand
  • Singapore
  • Malaysia
  • China

Tier Two

  • Indonesia
  • Germany and other Europe
  • Japan
  • USA