Marketing Opportunities

MAPTO encourages operators to participate in marketing and sales promotion activities undertaken to position Mandurah & the Peel Region as a ‘must visit’ tourist destination and as an adventure getaway with the tourism brand ‘Anytime Adventures’.

Opportunities are available to any individual business or marketing group in Mandurah & the Peel Region. The opportunities available to the industry through MAPTO are researched to ensure they increase exposure to the destination’s target markets.

 

 

Spring/Summer 2016-2017 Campaign

The 2016-2017 Spring & Summer Campaign for Mandurah & the Peel Region launches in September 2016 and will include a dedicated website special on visitpeel.com.au supported by a schedule of:

  • Print features
  • Digital display advertising on Google Display Network
  • Email marketing
  • Google adwords
  • Facebook advertising
  • Radio commercials on Mix94.5 (in October & November) and hit92.9 (in February & March)
  • Prize giveaway promotions with Mix94.5 (early November) and hit92.9 (February)
  • Cinema advertising

to promote the many experiences on offer to the WA market.

The first stage of the campaign will target families with kids to encourage them to spend their summer holidays in Mandurah & the Peel Region.

The second stage of the campaign is designed to encourage couples to escape to Mandurah & the Peel Region for a short break or weekend away.

 

This is a fantastic opportunity to promote your business or product and to benefit from the reach and exposure of the Summer Campaign which will be running from September 2016 until March 2017.

 

How you can get involved

Co-operative Marketing Opportunities

MAPTO offers a range of exclusive advertising and marketing opportunities to tourism businesses of Mandurah & the Peel Region. Download the Cooperative Marketing Calendar 2016/2017 and find more details below.

 

Advertise Your Business For Only $200 per quarter in the What’s On Perth Guide

What's On Perth Guide CoverMAPTO, in collaboration with What’s On Perth Guide, offers businesses a very cost-effective advertising opportunity. MAPTO has negotiated 1 x double page spread in this widely distributed brochure featuring 10 participating businesses.

MAPTO subsidises the cost enabling businesses to advertise their product for only $200 per print listing per quarter. Businesses save up to 50%.

Hurry to take advantage of this limited opportunity and advise us by 1 February 2017 at the latest if you would like to secure your spot in the issues from March until May 2016.

 

 

 

 

 

Advertise Your Business For Only $200 per quarter in Hello Perth brochure

Hello Perth Magazine - Winter 2016 issueMAPTO, in collaboration with Hello Perth, offers businesses a very cost-effective advertising opportunity. In order to enable more operators to advertise in this publication, MAPTO has negotiated 1 x double page spread in the magazine featuring 10 participating businesses. MAPTO subsidises the cost enabling businesses to advertise their product for only $200 per print listing which includes:

  • a photo
  • 40-50 words of text
  • contact details
  • website listing on www.helloperth.com.au
  • pages on the Hello Perth Android and Apple Apps
  • social media promotion

Businesses save 30%.

Don’t miss out on this limited opportunity and advise us by 10 January 2017 at the latest if you would like to secure your spot in the summer issue (March– May 2017).

 

 

 

Take Part in Prize Giveaway Promotions on Mix94.5 and hit92.9

MAPTO will be running two radio online promotions during the Summer/Spring 2015-2016 Campaign.

  • The first one will be running on MIX94.5 from 7th November – 20th November 2016 and will be targeting families to encourage them to consider Mandurah & the Peel Region for their summer holidays.
  • The second one will be running from 13th February – 26th February 2017 on hit92.9 and will be targeting couples to encourage them to consider Mandurah & the Peel Region for a weekend away or short break.

This is a great opportunity for your business to benefit from the high exposure of the destination campaign for Mandurah & the Peel region.

The campaign will be executed as an online competition running for 2 weeks where people can register online and win a prize package valued at $1,500 incl. accommodation, experiences and meals. 50 promotional radio spots will drive people to the radio station’s competition entry web page.

 

How to participate in the promotion on Mix94.5 in November 2016

  • Provide a voucher for a family (2 adults, 2 children) for your product / experience / restaurant
  • Accommodation provider: Provide a voucher for at least two nights for a family (2 adults, 2 children)
  • To secure your spot or for further information, please contact Nadine Heinen (Marketing Manager) on 9534 7515

 

How to participate in the promotion on hit92.9 in February 2017

  • Provide a voucher for a couple for your product / experience / restaurant
  • Accommodation provider: Provide a voucher for at least two nights for a couple
  • To secure your spot or for further information, please contact Nadine Heinen (Marketing Manager) on 9534 7515

 

Benefits for your business

  • Promotion of your business and product on Mix94.5 or hit92.9
  • With Mix94.5 you will reach an older audience (average age 40), established couples & families, semi-retired & retirees, more frequent holiday goers
  • With hit92.9 you will reach a younger audience (average age: 29), singles & couples without kids, younger parents & families, young, wealthy professionals
  • High reach and exposure of your business and product
  • No advertising costs involved other than the net price of your product / experience. MAPTO pays for all radio commercials driving traffic to the online competition.

 

Promote Your Holiday Packages with the RAC

If you have an attractive holiday package on offer, you have the opportunity to list it free of charge on the WA Holidays page on the RAC website.
The only requirements with all packages is to at least provide 10% commission to the RAC consultants and pass on 10% savings to RAC members. Accommodation providers can package their accommodation with a tour or include add ons etc.

 

Accommodation providers can promote their product free in Escape Magazine

High circulating weekly travel publication Escape Magazine is looking for deals from WA for free promotion in their weekly feature pages.  If you are an accommodation provider, send in your package deals current from now on until 31st December to editorial co-ordinator Mercedes Maguire and Cc Nadine Heinen, MAPTO Marketing Manager.

Be sure to include:

  • Price
  • Duration of the package or if it’s an overnight rate
  • Inclusions of the package and details of the location and accommodation
  • The deal or savings component
  • The sale and travel dates
  • Phone number and/or email and/or website for readers to book
  • High resolution JPG image (between 1MB and 5MB is ideal)

 

2017 Mandurah & the Peel Region Holiday Planner – Invitation to Advertise

MAPTO has commenced planning the 2017 Holiday Planner, and we invite you to participate. We produce 30,000 copies and distribute them across Western Australia. The Holiday Planner is the most comprehensive, widely distributed planning tool for visitors to Mandurah & the Peel Region and by advertising in the Holiday Planner, you’ll ensure the exposure of your business is greatly broadened.

Find out more in the Visitor Guide Advertising Prospectus 2017.

To book your ad, please complete the registration form.

 

Showcase Your Business Prominently Online

Visit Peel Website

Web-PresentationCentral to the Anytime Adventures Campaign is the official tourism website for Mandurah & Peel www.visitpeel.com.au as all promotion activities drive traffic to it.

Showcase your product prominently through the integrated online booking system Bookeasy and benefit from the huge reach and exposure via the fully integrated Media Campaigns.

The website features information designed to assist visitors in planning their holiday to Mandurah & the Peel Region, including sections on events, activities and more. To ensure that the Visit Peel website is competitive with other West Australian tourism sites, MAPTO is constantly improving the site’s search engine ranking (SEO). This will ensure the site and your product are ranking highly for Western Australia holiday search terms.

Let’s also drive visits to each other! Cross-promotion is important. On our website, we always use your business website address for further information, if you could use www.visitpeel.com.au on your website, we are creating a powerful community of cross branding, a very important part of digital marketing today.

Find more information here.

 

 

 

Promote Your Hot Deals & Specials FREE!

Hot deals, gift vouchers and special offers are a great way to engage with new customers and to generate positive word of mouth.

To help you to reach your potential customers, you have the opportunity to promote your offers for FREE in our monthly e-newsletter!

The database includes people that have actively subscribed plus people who participated in radio and social media competitions and actively opted-in to receive information about Mandurah & the Peel Region.

Send in your special offers and hot deals by emailing us.

Remember quality photos and remarkable content generate higher engagement. Our newsletter is a useful free and frequent vehicle for you to promote your business. Please also advise prices and validity of your deal/offer.

 

The Power of Social Media

Our social media channels are free services that provide you cost effective marketing opportunities to generate awareness and to connect to thousands of people in hundreds of different locations.

We have a social media plan which we prepare on a weekly basis. If you would like us to help you promote your business, email your quality images and content now.

 

The Influence Of Tags

When we make a post about your business, we always tag you. To keep us informed about your business, simply tag us on all your social media posts and we will share your information.

It is easy. Find us on all social media channels by entering @VisitPeel.

NOTE: Social media does not drive sales, but it is a useful tool to generate awareness and engage with your target market.

 

The Importance of Hashtags

HashtagsHashtags are everywhere, they allow users who are not following you to see your tweets and content that you put out on various social media sites (e.g. Twitter, Facebook, Instagram, etc.).

So to keep it simple, it is recommended that you only use hashtags for no more than 3 words per tweet. You don’t want to flood your tweets with hashed words that make your brand or company look like spam.

You want your tweets to be simple and filled with content to direct the user back to your website or a link that you are promoting.

Some important #Hashtags that you should use for Twitter & Instagram:

Food & Wine

  • #TastePerth
  • #RestaurantAustralia
  • #TasteWA
  • #WhatToEat

Location

  • #VisitPeel
  • #SeePerth
  • #JustAnotherDayInWA
  • #ThisIsWA
  • #WesternAustralia

Events, experience, adventures

  • #AnytimeAdventures
  • #JustAnotherDayInWA
  • #VisitPeel
  • #SeePerth
  • #PerthToDo
  • #PerthLife
  • #PerthIsOk
  • #ThisIsWA
  • #WhatsOnWA
  • #RoadTripWA
  • #MustDoWA
  • #SeeAustralia