MAPTO encourages operators to participate in marketing and sales promotion activities undertaken to position Mandurah & the Peel Region as a ‘must visit’ tourist destination and as an adventure getaway with the tourism brand ‘Anytime Adventures’.
Opportunities are available to any individual business or marketing group in Mandurah & the Peel Region. The opportunities available to the industry through MAPTO are researched to ensure they increase exposure to the destination’s target markets.
MAPTO offers a range of exclusive advertising and marketing opportunities to tourism businesses of Mandurah & the Peel Region. Download the Cooperative Marketing Calendar 2016/2017 and find more details and the latest opportunities below.
2018 Mandurah & the Peel Region Visitor Guide – Advertisement Bookings Now Open
MAPTO has commenced planning the 2018 Visitor Guide, and we invite you to participate. We produce over 40,000 copies and distribute them across Western Australia. The Visitor Guide is the most comprehensive, widely distributed planning tool for visitors to Mandurah & the Peel Region and by advertising in the guide, you’ll ensure the exposure of your business is greatly broadened.
Find out more in the Visitor Guide Advertising Prospectus 2018.
To book your ad, please complete the registration form.
View the 2017 Mandurah and the Peel Region Visitor Guide here
2017 Spring Campaign
During Spring we will be encouraging consumers to visit the website www.visitpeel.com.au to find deals, specials and events on offer.
We are offering you the opportunity to have your deals, events and specials promoted on a dedicated Spring landing page visitpeel.com.au. We will promote the feature in our Spring consumer e-newsletter, on social media and through Experience Perth’s own Spring campaign. Events will automatically be added to our online events calendar.
How to get involved?
Please send the following information to Zoe: firstname.lastname@example.org
- 25 word description of your special / event / gift idea
- Indicate whether it is for Spring or specific time during Spring. e.g. School holidays, AFL Grand Final or the long weekend?
- 1 high resolution image
- Website URL for bookings and /or more information
- Relevant costs and rates
- Any terms and conditions, including expiry date of the offer
Winter and Summer Campaigns
MAPTO implements Winter (launched in June) and Spring/Summer (launched in September) Campaigns each year for Mandurah & the Peel Region. The campaigns include a dedicated website page on visitpeel.com.au to promote specials deal and the many experiences on offer to the WA market. These are also promoted through marketing activities which may include:
- Print features
- Digital display advertising on Google Display Network
- Email marketing
- Google adwords
- Facebook advertising
- Radio commercials
- Prize giveaway promotions with a radio station
- Cinema advertising
- Promotion through our social media and e-newsletters
- Public Relations activities
Different stages of the campaign will target families with kids to encourage them to spend their summer holidays in Mandurah & the Peel Region and encourage couples to escape to Mandurah & the Peel Region for a short break or weekend away.
This is a fantastic opportunity to promote your business or product and to benefit from the reach and exposure of the campaigns. Peel tourism businesses will be contacted prior to the commencement of each campaign on advertising and promotion opportunities.
Co-operative Marketing Opportunities
Advertise Your Business For Only $200 per quarter in the What’s On Perth Guide
MAPTO, in collaboration with What’s On Perth Guide, offers businesses a very cost-effective advertising opportunity. MAPTO has negotiated for each quarterly edition 1 x double page spread in this widely distributed brochure featuring 10 participating businesses.
MAPTO subsidises the cost enabling businesses to advertise their product for only $200 per print listing per quarter. Businesses save up to 50%.
To take advantage of this opportunity and secure a spot email us at email@example.com.
Advertise Your Business For Only $200 per quarter in Hello Perth brochure
MAPTO, in collaboration with Hello Perth, offers businesses a very cost-effective advertising opportunity. In order to enable more operators to advertise in this publication, MAPTO has negotiated 1 x double page spread in the magazine featuring 10 participating businesses. MAPTO subsidises the cost enabling businesses to advertise their product for only $200 per print listing which includes:
- a photo
- 40-50 words of text
- contact details
- website listing on www.helloperth.com.au
- pages on the Hello Perth Android and Apple Apps
- social media promotion
Businesses save 30%.
To take advantage of this opportunity and secure a spot email us at firstname.lastname@example.org.
Promote Your Holiday Packages with the RAC
If you have an attractive holiday package on offer, you have the opportunity to list it free of charge on the WA Holidays page on the RAC website.
The only requirements with all packages is to at least provide 10% commission to the RAC consultants and pass on 10% savings to RAC members. Accommodation providers can package their accommodation with a tour or include add ons etc.
Accommodation providers can promote their product free in Escape Magazine
High circulating weekly travel publication Escape Magazine is looking for deals from WA for free promotion in their weekly feature pages. If you are an accommodation provider, send in your package deals current from now on until 31st December to editorial co-ordinator Mercedes Maguire and Cc Nadine Heinen, MAPTO Marketing Manager.
Be sure to include:
- Duration of the package or if it’s an overnight rate
- Inclusions of the package and details of the location and accommodation
- The deal or savings component
- The sale and travel dates
- Phone number and/or email and/or website for readers to book
- High resolution JPG image (between 1MB and 5MB is ideal)
Showcase Your Business Prominently Online
Visit Peel Website
Central to the Anytime Adventures Campaign is the official tourism website for Mandurah & Peel www.visitpeel.com.au as all promotion activities drive traffic to it.
Showcase your product prominently through the integrated online booking system Bookeasy and benefit from the huge reach and exposure via the fully integrated Media Campaigns.
The website features information designed to assist visitors in planning their holiday to Mandurah & the Peel Region, including sections on events, activities and more. To ensure that the Visit Peel website is competitive with other West Australian tourism sites, MAPTO is constantly improving the site’s search engine ranking (SEO). This will ensure the site and your product are ranking highly for Western Australia holiday search terms.
Let’s also drive visits to each other! Cross-promotion is important. On our website, we always use your business website address for further information, if you could use www.visitpeel.com.au on your website, we are creating a powerful community of cross branding, a very important part of digital marketing today.
Find more information here.
Promote Your Hot Deals & Specials FREE!
Hot deals, gift vouchers and special offers are a great way to engage with new customers and to generate positive word of mouth.
To help you to reach your potential customers, you have the opportunity to promote your offers for FREE in our monthly e-newsletter!
The database includes people that have actively subscribed plus people who participated in radio and social media competitions and actively opted-in to receive information about Mandurah & the Peel Region.
Send in your special offers and hot deals by emailing us.
Remember quality photos and remarkable content generate higher engagement. Our newsletter is a useful free and frequent vehicle for you to promote your business. Please also advise prices and validity of your deal/offer.
The Power of Social Media
Our social media channels are free services that provide you cost effective marketing opportunities to generate awareness and to connect to thousands of people in hundreds of different locations.
We have a social media plan which we prepare on a weekly basis. If you would like us to help you promote your business, email your quality images and content now. For your own social media posts to reach a wider audience and help us promote the Peel Region to the world don’t forget to tag us @visitpeel on Facebook or #visitpeel on Instagram or Twitter
The Influence Of Tags
When we make a post about your business, we always tag you. To keep us informed about your business, simply tag us on all your social media posts and we will share your information.
It is easy. Find us on all social media channels by entering @VisitPeel.
NOTE: Social media does not drive sales, but it is a useful tool to generate awareness and engage with your target market.
The Importance of Hashtags
So to keep it simple, it is recommended that you only use hashtags for no more than 3 words per tweet. You don’t want to flood your tweets with hashed words that make your brand or company look like spam.
You want your tweets to be simple and filled with content to direct the user back to your website or a link that you are promoting.
Some important #Hashtags that you should use for Twitter & Instagram:
Food & Wine
Events, experience, adventures