E-Tips and Trends

Google’s new search algorithm “Hummingbird”

One of the major changes in the industry that will impact Tourism businesses is Google’s new search algorithm “Hummingbird” that Google uses to rank websites in its search results.

The great news is that Hummingbird means fantastic web content is more important than ever, however it’s no longer sufficient to rely on traditional search engine optimisation (SEO) tactics such as keywords and links.

The latest release of the Tourism e kit includes practical advice about Hummingbird and includes a whole section on search engine optimisation covering tips on how to ensure your website is keeping up with the latest search trends.

The changes Google has introduced will have a significant impact for all of us in the tourism industry! If you want to be successful online, you must adapt your online marketing strategy and see quality and current content as your most important marketing asset in order to take advantage now of Google’s search engine.

Another helpful, easy to digest article is Insights to Action: The Travel Industry meets Semantic Search, written by Bronwyn White of MyTravelResearch.com.


Hash-Tag Your Posts & Tweets

Use Hashtags #VisitPeel and #anytimeadventures

If you aren’t currently going through a hashtag phase, this might kick-start you!
A hashtag is a keyword or keyword phrase that starts with a # and groups together a subject without spaces.

They started around 2007 with Twitter, but now most applications support clickable #hashtags and link to a stream of posts using the same tag.

Use them on Facebook, Google+, Instagram, Pinterest and Tumblr.  Which tags should you use?

Destination: #VisitPeel and #anytimeadventures
Regional: #SeePerth
State: #westernaustralia
National: #seeaustralia
Foodies: #restaurantaustralia

By using them you become a creator of destination content that just might be the image that leads to someone booking a holiday here.

Join us in promoting this amazing destination and follow us, tag us and we might feature your images and send traffic your way, too.

Find us on Facebook, TwitterInstagram and Youtube.