The 2016 Winter in Mandurah & the Peel Region Campaign launches on 28th May 2016. The campaign will include a dedicated website special on visitpeel.com.au supported by a schedule of:
- Press (Feature in Sunday Times Escape on 19 June) incl. advertising opportunities for businesses
- Display advertising on perthnow.com.au
- Email marketing
- Google adwords
- Facebook advertising
- Radio commercials on Mix94.5 (in May & June) and hit92.9 (July & August)
to promote the many experiences on offer in the Peel Region to the WA market.
In May/June, the campaign will be focused more on families to encourage them to consider Mandurah & the Peel Region as their holiday destination for the July school holidays.
In July & August, the campaign will be focused more on couples by promoting weekend getaways.