Spring/Summer 2016-2017 Campaign

Commencing in September 2016, MAPTO will be launching the Spring/Summer Destination Campaign 2016/2017 promoting Mandurah & the Peel Region as a ‘must visit’ tourist destination.


The goals of the campaign are:

  •  to increase awareness of Mandurah & the Peel Region as the ideal destination for a daytrip, quick getaway from Perth and family summer holiday.
  • to provide the WA audience with information on what to do in the region and outline key activities to entice a day trip, small break or family summer holiday in the region.
  • to increase traffic to the tourism website visitpeel.com.au


We are targeting:

  •  Families with kids looking for an affordable and fun family holiday
  • Couples looking for a quick getaway
  • Nature lover and camping enthusiasts wanting to escape the hustle and bustle


Our key messages:

  • Diversity
  • Proximity
  • Easily accessible (only an hour from Perth)

Mandurah & the Peel Region is full of adventures in all sorts of natural environments

Mandurah & the Peel Region is quickly and easily accessible from Perth.


Find information on how you, as a business, can get involved on our Marketing Opportunities page.