Perth Cinemas Screen Peel Commercials

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A series of three specially produced cinema commercials made by MAPTO will run in Perth cinemas this summer as part of the Anytime Adventures 2016/2017 campaign.

The new cinema advertising targets three key market segments – families with kids, couples seeking getaways and nature enthusiasts – with 30 second commercials running on 260 cinema screens in Perth during 13 weeks of campaign activity in bursts from September to April.

The first commercial, featuring a family exploring the Peel Inlet from the water, has been released in time for the September school holidays and runs in family movies such as Pete’s Dragon, Secret Life of Pets and Storks. Cinema advertising has been proven to be eight times more effective in emotionally engaging an audience with a brand than television. Watch the commercial here.

WA Weekender Boating Feature – Mandurah

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Mandurah’s water playground is showcased in a new WA Weekender episode crafted to highlight the destination as a boating paradise in conjunction with the Mandurah Boat Show. MAPTO co-sponsored this feature together with Mandurah Ocean Marina. You can watch the episode on YouTube.

Mandurah in Top 50 Aussie Towns

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Mandurah has been chosen as one of Australia’s 50 Best Small Towns by online travel website Discount My Flights from a nationwide contest. MAPTO created and submitted the application that resulted in the town being selected in the top rankings, with feedback received on Mandurah’s entry highlighting its incredible waterways.

The selection of Mandurah on the Top 50 Towns list comes with marketing benefits such as access to Discount My Flight’s email list of over 250,000 subscribers, and wide publicity via coverage of the contest by travel and consumer media outlets which has so far included:

Pinjarra Bakery & Patisserie Awards

MAPTO congratulates Pinjarra Bakery & Patisserie on winning two national awards at this year’s official Great Aussie Meat Pie Competition in Melbourne. The bake-house team, lead by Darren Rowe and Paul Pantaleo, won Best Gourmet Sausage Roll in Australia & Best Creative Footy Pie in Australia as well as taking home 7 Gold, 5 Silver and 2 Bronze awards. The bakery also won the Most Successful Pastry Exhibitor for both the Baking Industry Awards and Perth Royal Show 2016. For more, visit Pinjarra Bakery & Patisserie.

Community Bus Service Trial Commences

Exploring historic Pinjarra in the Shire of Murray will become easier for visitors from this month when a new bus service commences between Mandurah and Pinjarra. The bus trial will link in with existing Transperth services and provide an opportunity for incoming train visitors to explore further, and provide residents who currently have no public transport options to access the new services. For timetables, fare information and pickup and drop-off locations click here.

Peel Wine List Launched

Visitors to the region are now more likely to discover and enjoy Peel wines with the launch and distribution of an inaugural Peel Wine Menu. The menu is an initiative of the Peel Wine Association (PWA) and is provided to participating licensed restaurants free of cost. The wine menu carries the region’s ‘Anytime Adventures’ tourism branding to connect it to the overarching campaign as theming this significant new piece of collateral with our tourism brand reinforces the ‘paddock to plate’ experience to our visitors. To participate, contact PWA at info@drakesbrookwine.com.au.

National Seniors Cricket Championship

Perth will host more than 700 participants at this national event from November 5 – 10 with many expected to book pre and post touring experiences around the championship. MAPTO has created a double-sided one page flyer introducing Mandurah & the Peel Region which will be included in the event organisers’ welcome packages to encourage these visitors to explore Mandurah & the Peel Region during their stay in WA.

AHA Hall of Fame for Seashells MD

Seashells Hospitality Group Managing Director Paul King was awarded the Australian Hotel Association’s highest honour at the recent annual Accommodation Awards when he was inducted into the Accommodation Awards Hall of Fame for his years of service to Western Australia’s hotel industry.

Paul, who has been a passionate member of WA’s tourism and hospitality industry for more than 40 years, accepted the award and shared his passion for Western Australia, for regional and Indigenous tourism opportunities and spoke of the vital role competitive air services and regional airports play in opening up the north and south of the state for the world to come and visit.

2017 Regional Events Scheme Now Open

Applications for Tourism WA’s 2017-18 Regional Events Scheme, which is jointly funded by Royalties for Regions, are now open. The scheme offers funding for eligible regional events held between July 1, 2017 and June 30, 2018 that have the ability or potential to attract visitors to the region, achieve media attention and involve and inspire the local community.

Event holders can apply for funding between $5,000 and $50,000. A funding pool of up to $850,000 has been allocated for the 2017-18 RES round. The deadline for applications is 5pm WST on Tuesday, December 13, 2016. For more information visit www.tourism.wa.gov.au/res.