A series of three specially produced cinema commercials made by MAPTO will run in Perth cinemas this summer as part of the Anytime Adventures 2016/2017 campaign.
The new cinema advertising targets three key market segments – families with kids, couples seeking getaways and nature enthusiasts – with 30 second commercials running on 260 cinema screens in Perth during 13 weeks of campaign activity in bursts from September to April.
The first commercial, featuring a family exploring the Peel Inlet from the water, has been released in time for the September school holidays and runs in family movies such as Pete’s Dragon, Secret Life of Pets and Storks. Cinema advertising has been proven to be eight times more effective in emotionally engaging an audience with a brand than television. Watch the commercial here.