MAPTO offers a range of support and services to the tourism industry of the Peel Region.

As a regional organisation, MAPTO seeks to extend its reach and influence beyond a single municipality to deliver outcomes throughout a geographic area, covering the Shires of Boddington, Murray, Serpentine/Jarrahdale, Waroona and the City of Mandurah.

These five local government authorities come together as the Peel Region of WA.

To deliver on tourism growth in Peel, we…

  • Guide the direction of the Peel region’s destination marketing to deliver growth of businesses for the region.
  • Deliver effective targeted destination marketing strategies that build awareness, converts it to demand and then captures such demand.
  • Assist tourism operators with the development of products to enhance their offerings.
  • Support business owners with their application for licences & permits by endorsing their enterprise (subject to preliminary assessment by MAPTO)
  • Identify and develop opportunities within the tourism marketplace that can help improve the visitor experience within the destination, with the clear objective of growing tourism across the region.
  • Identify opportunities for businesses to collaborate.
  • Secure funding for major destination development projects and events.
  • Liaise with regional tourism authorities and state bodies on behalf of tourism operators.